We are surrounded by cotton everyday. We sleep under it, we dry ourselves with cotton and we wear it closest to our skin. We as consumers are more and more aware of the choices we make everyday and the effects it has on us and the environment. The choices we make as to what we wear, sleep under and dry ourselves with is just as important as the food we buy. Conventional Cotton is thought to be the dirtiest crop in the world due to its heavy use of insecticides and uses the most dangerous pesticides to humans and animals. Cotton covers 2,5% of the worlds cultivated land, but uses $2.6 billion worth of pesticides making it the most pesticide intensive crop grown on the planet.
The World Health Organization has determined some of the most hazardous insecticides to humans are commonly used in cotton production. This has a direct impact on the health of humans, the eco-system and wildlife.